Overview

This track is for casual content repurposers who enjoy consuming crypto-related media and extracting key insights for short-form content. Participants will be provided with a curated list of podcasts, talks, and other media. Their task is to create engaging short clips highlighting key takeaways and, in some cases, adding brief commentary.

Guidelines

• Participants must consume assigned media and identify impactful segments
• Clips should be concise (30–90 seconds), engaging, and informative
• Minimal but effective commentary is encouraged to contextualize the clips
• Content must be posted on the creator’s own social media (primarily X/Twitter)
• Espresso-affiliated accounts will amplify high-quality clips
• Creators must adhere to ethical and factual accuracy standards

Process

1. Receive an initial list of media sources, with updates at regular intervals over the course of the program
2. Listen to media and create interesting segments and create a short-form clip. Subtitles and translations are encouraged
3. Submit clips for approval (up to 40 per participant over the course of the program)
4. Post approved clips on social media
5. Espresso team will amplify and engage with select clips
6. Compensation: $25 per approved clip

Capacity

Up to 25 participants for the Spring Session (April–June)

KPIs & Success Metrics

• Engagement per Clip: Minimum of 2% engagement rate (likes, comments, shares relative to views)